The Ultimate Guide to Influencer Marketing by Alison Faulkner

The Ultimate Guide to Influencer Marketing

If you sell a product, offer a service, have a personal brand, are in direct sales OR simply want to build a following or platform online, then this IS THE COURSE  for you!

9 Industry professionals, in a series of entertaining and enlightening interview audio sessions, share their strategies, pricing, tactics and best practices for working with influencers, businesses and brands! 

Why is this course really The Ultimate Guide to Influencer Marketing? Because in an industry that is still the wild west, we've pooled the top talent, CEO's and marketing directors to talk to you as a business, brand, and influencer, and share everything that is working for them.

This course is updated for FREE yearly (or even more often) as new strategies and tactics funnel in!

Because we’re moving at whirlwind pace I DO NOT believe in selling growth hacks, shortcuts, or information that will be obsolete in 2 months. The principles and ideas in this course are rooted in timeless relationship and collaboration TRUTHS (which is why they’re effective) but updated and applied to current social media marketing strategies.

Translation: this info is timeless & current.

WHAT’S IN THIS SUPER ENTERTAINING AND ENLIGHTENING COURSE???

  • The Benefits of Influencer Marketing
  • How to Look for the Right Influencers to Work with
  • How to Form Solid Influencer Relationships
  • Think Outside the Square: New Ways to Work with Influencers
  • Should you Give Away Free Product
  • To Pay or Not to Pay Influencers
  • Ensuring a Successful Influencer Partnership
  • Determining the success of a collaboration
  • The Perfect Pitch Checklist
  • How to Know if You’re Ready (hint, you are)
  • Where to Look for the Right Brands to Work with
  • How to Form Solid Brand Relationships
  • When to Start Charging and How Much to Ask
  • Do I Need a Media Kit
  • What Value you can Find in Brand Relationships Outside of Money
  • Ensuring a Successful Brand Partnership
  • The Perfect Pitch Checklist
  • A Media Kit Outline Worksheet

What's included

File Icon 42 files

Contents

Influencer Marketing May 2019 Trend Report - Alison's Brand School
42 mins
How to Work With Influencers to Build Your Brand
Session 1. Welcome to the course and how to use it to dominate! - Work with Influencers to Build Your Brand - Alison's Brand School
21 mins
Session 2. An overview of working with influencers to build your brand! - Work with Influencers to Build Your Brand - Alison's Brand School
28 mins
Session 3. Interview with Susan Petersen from @freshlypicked - Work with Influencers to Build Your Brand - Alison's Brand School
31 mins
Session 4. Interview with Natalie Bowman from @alaskaairlines - Work with Influencers to Build Your Brand - Alison's Brand School
50.5 MB
Session 5. Interview with Ashley Rose Reeves from @ashleysfreshfix - Work with Influencers to Build Your Brand - Alison's Brand School
23 mins
Session 6. Interview with Miranda Anderson from @livefreemiranda - Work with Influencers to Build Your Brand - Alison's Brand School
87.8 MB
Session 7. Interview with Andrea Williams from @tubbytodd - Work with Influencers to Build Your Brand - Alison's Brand School
37 mins
Session 8. Interview with Joy Cho from @ohjoy - Work with Influencers to Build Your Brand - Alison's Brand School
88.5 MB
Session 9. Interview with Lizzy Williams from @lizzyography - Work with Influencers to Build Your Brand - Alison's Brand School
56 mins
Notebook-How To Work With Influencers to Grow Your Brand - Alison's Brand School
4.07 MB
Textbook - How to work with Influencers Textbook - Alison's Brand School
299 KB
Pitch to Influencer Email Template for paid sponsored content -How to Work with Influencers - Alison's Brand School
75.5 KB
Pitch to Influencer Email Template for product seeding only -How to Work with Influencers - Alison's Brand School
65.4 KB
Transcripts - Work with Influencers to Build Your Brand - Alison's Brand School
119 KB
How to Work With Brands to Build Your Empire
Session 1. Welcome to the course and how to use it to dominate! - Work with Brands to Build Your Empire - Alison's Brand School
21 mins
Session 2. An overview of working with brands to build your empire! - Work with Brands to Build Your Empire - Alison's Brand School
26 mins
Session 3. Interview with Miranda Anderson from @livefreemiranda - Work with Brands to Build Your Empire - Alison's Brand School
(1h 03m 06s)
Session 4. Interview with Susan Petersen from @freshlypicked - Work with Brands to Build Your Empire - Alison's Brand School
25 mins
Session 5. Interview with Ashley Rose Reeves from @ashleysfreshfix - Work with Brands to Build Your Empire - Alison's Brand School
48 mins
Session 6. Interview with Natalie Bowman from @alaskaairlines - Work with Brands to Build Your Empire - Alison's Brand School
27 mins
Session 7. Interview with Andrea Williams from @tubbytodd - Work with Brands to Build Your Empire - Alison's Brand School
24 mins
Session 8. Interview with Joy Cho from @ohjoy - Work with Brands to Build Your Empire - Alison's Brand School
52 mins
Session 9. Interview with Lizzy Williams from @lizzyography - Work with Brands to Build Your Empire - Alison's Brand School
52 mins
Notebook - How to Work with Brands to Build Your Empire - Alison's Brand School
3.96 MB
Textbook - How to Work with Brands to Build Your Empire - Alison's Brand School
4.22 MB
Media Kit Template - How to Work with Brands to Build Your Empire - Alison's Brand School
157 KB
Pitch to Brand Email Template - How to Work with Brands to Build Your Empire - Alison's Brand School
73.7 KB
Transcripts - Work with Brands to Build Your Empire - Alison's Brand School
99.4 KB
BONUS CONTENT
Session 10. Ask an Attorney! Interview with Brittany Ratelle from @brittanyratelle - Work with Brands to Build Your Empire - Alison's Brand School
42 mins
Ask An Attorney - How to Work with Brands to Build Your Empire - Alison's Brand School
40.4 KB
Influencer and brand contract template - How to Work with Brands to Build Your Empire - Alison's Brand School
59 KB
Session 11. Bonus Interview with Jessica Gee from @thebucketlistfamily - Alison's Brand School
39 mins
The Bucket List Family Workbook - Alison's Brand School
198 KB
Session 12. Course conclusion - Go forth and build! -Work with Brands to Build Your Empire - Alison's Brand School
9 mins
Alison's Brand School Boss Babes
The Course That Stories Sold
The Course Stories Sold, How I Launched a 6-Figure Course Using Influencer Marketing! - Alison's Brand School
(1h 05m 40s)
The Course That Stories Sold-Workbook - Alison's Brand School
138 KB
The Course That Stories Sold-Email Templates - Alison's Brand School
146 KB
Crush Your Campaign Launch - Alison's Brand School
26.2 KB
Stories Strategies with @ashleysfreshfix - Alison's Brand School
24 mins
Stories Strategies Workbook - Alison's Brand School
91.9 KB