The Ultimate Guide to Influencer Marketing by Alison Faulkner

If you sell a product, offer a service, have a personal brand, are in direct sales OR simply want to build a following or platform online, then this IS THE COURSE for you!

9 Industry professionals, in a series of entertaining and enlightening interview audio sessions, share their strategies, pricing, tactics and best practices for working with influencers, businesses and brands!

Why is this course really The Ultimate Guide to Influencer Marketing? Because in an industry that is still the wild west, we've pooled the top talent, CEO's and marketing directors to talk to you as a business, brand, and influencer, and share everything that is working for them.

This course is updated for FREE yearly (or even more often) as new strategies and tactics funnel in!

Because we’re moving at whirlwind pace I DO NOT believe in selling growth hacks, shortcuts, or information that will be obsolete in 2 months. The principles and ideas in this course are rooted in timeless relationship and collaboration TRUTHS (which is why they’re effective) but updated and applied to current social media marketing strategies.

Translation: this info is timeless & current.

WHAT’S IN THIS SUPER ENTERTAINING AND ENLIGHTENING COURSE???

The Benefits of Influencer Marketing
How to Look for the Right Influencers to Work with
How to Form Solid Influencer Relationships
Think Outside the Square: New Ways to Work with Influencers
Should you Give Away Free Product
To Pay or Not to Pay Influencers
Ensuring a Successful Influencer Partnership
Determining the success of a collaboration
The Perfect Pitch Checklist
How to Know if You’re Ready (hint, you are)
Where to Look for the Right Brands to Work with
How to Form Solid Brand Relationships
When to Start Charging and How Much to Ask
Do I Need a Media Kit
What Value you can Find in Brand Relationships Outside of Money
Ensuring a Successful Brand Partnership
The Perfect Pitch Checklist
A Media Kit Outline Worksheet

What's included

42 files

Contents

Influencer Marketing May 2019 Trend Report - Alison's Brand School

42 mins

How to Work With Influencers to Build Your Brand

Session 1. Welcome to the course and how to use it to dominate! - Work with Influencers to Build Your Brand - Alison's Brand School

21 mins

Session 2. An overview of working with influencers to build your brand! - Work with Influencers to Build Your Brand - Alison's Brand School

28 mins

Session 3. Interview with Susan Petersen from @freshlypicked - Work with Influencers to Build Your Brand - Alison's Brand School

31 mins

Session 4. Interview with Natalie Bowman from @alaskaairlines - Work with Influencers to Build Your Brand - Alison's Brand School

50.5 MB

Session 5. Interview with Ashley Rose Reeves from @ashleysfreshfix - Work with Influencers to Build Your Brand - Alison's Brand School

23 mins

Session 6. Interview with Miranda Anderson from @livefreemiranda - Work with Influencers to Build Your Brand - Alison's Brand School

87.8 MB

Session 7. Interview with Andrea Williams from @tubbytodd - Work with Influencers to Build Your Brand - Alison's Brand School

37 mins

Session 8. Interview with Joy Cho from @ohjoy - Work with Influencers to Build Your Brand - Alison's Brand School

88.5 MB

Session 9. Interview with Lizzy Williams from @lizzyography - Work with Influencers to Build Your Brand - Alison's Brand School

56 mins

Notebook-How To Work With Influencers to Grow Your Brand - Alison's Brand School

4.07 MB

Textbook - How to work with Influencers Textbook - Alison's Brand School

299 KB

Pitch to Influencer Email Template for paid sponsored content -How to Work with Influencers - Alison's Brand School

75.5 KB

Pitch to Influencer Email Template for product seeding only -How to Work with Influencers - Alison's Brand School

65.4 KB

Transcripts - Work with Influencers to Build Your Brand - Alison's Brand School

119 KB

How to Work With Brands to Build Your Empire

Session 1. Welcome to the course and how to use it to dominate! - Work with Brands to Build Your Empire - Alison's Brand School

21 mins

Session 2. An overview of working with brands to build your empire! - Work with Brands to Build Your Empire - Alison's Brand School

26 mins

Session 3. Interview with Miranda Anderson from @livefreemiranda - Work with Brands to Build Your Empire - Alison's Brand School

(1h 03m 06s)

Session 4. Interview with Susan Petersen from @freshlypicked - Work with Brands to Build Your Empire - Alison's Brand School

25 mins

Session 5. Interview with Ashley Rose Reeves from @ashleysfreshfix - Work with Brands to Build Your Empire - Alison's Brand School

48 mins

Session 6. Interview with Natalie Bowman from @alaskaairlines - Work with Brands to Build Your Empire - Alison's Brand School

27 mins

Session 7. Interview with Andrea Williams from @tubbytodd - Work with Brands to Build Your Empire - Alison's Brand School

24 mins

Session 8. Interview with Joy Cho from @ohjoy - Work with Brands to Build Your Empire - Alison's Brand School

52 mins

Session 9. Interview with Lizzy Williams from @lizzyography - Work with Brands to Build Your Empire - Alison's Brand School

52 mins

Notebook - How to Work with Brands to Build Your Empire - Alison's Brand School

3.96 MB

Textbook - How to Work with Brands to Build Your Empire - Alison's Brand School

4.22 MB

Media Kit Template - How to Work with Brands to Build Your Empire - Alison's Brand School

157 KB

Pitch to Brand Email Template - How to Work with Brands to Build Your Empire - Alison's Brand School

73.7 KB

Transcripts - Work with Brands to Build Your Empire - Alison's Brand School

99.4 KB

BONUS CONTENT

Session 10. Ask an Attorney! Interview with Brittany Ratelle from @brittanyratelle - Work with Brands to Build Your Empire - Alison's Brand School

42 mins

Ask An Attorney - How to Work with Brands to Build Your Empire - Alison's Brand School

40.4 KB

Influencer and brand contract template - How to Work with Brands to Build Your Empire - Alison's Brand School

59 KB

Session 11. Bonus Interview with Jessica Gee from @thebucketlistfamily - Alison's Brand School

39 mins

The Bucket List Family Workbook - Alison's Brand School

198 KB

Session 12. Course conclusion - Go forth and build! -Work with Brands to Build Your Empire - Alison's Brand School

9 mins

Alison's Brand School Boss Babes

The Course That Stories Sold

The Course Stories Sold, How I Launched a 6-Figure Course Using Influencer Marketing! - Alison's Brand School

(1h 05m 40s)

The Course That Stories Sold-Workbook - Alison's Brand School

138 KB

The Course That Stories Sold-Email Templates - Alison's Brand School

146 KB

Crush Your Campaign Launch - Alison's Brand School

26.2 KB

Stories Strategies with @ashleysfreshfix - Alison's Brand School

24 mins

Stories Strategies Workbook - Alison's Brand School

91.9 KB